Overview : Digital Marketing Course

Why you should choose Digital Marketing course?

Here are some reasons why learning digital marketing is important:

• Digital marketing is a growing field: With the rise of online shopping, social media, and mobile devices, digital marketing has become increasingly important for businesses to reach their target audience.
• High demand for digital marketing skills: As more and more businesses shift their marketing efforts to digital channels, there is a high demand for skilled digital marketers who can create and implement effective marketing campaigns.
• Wide range of career opportunities: Digital marketing skills are in high demand across a range of industries, from advertising and marketing agencies to e-commerce businesses and startups.
• Cost-effective marketing: Digital marketing is generally more cost-effective than traditional forms of marketing, as it allows businesses to target specific demographics and track the success of their campaigns in real-time.
• Flexibility and creativity: Digital marketing is a field that rewards creativity and innovation, allowing marketers to experiment with new ideas and strategies.
• Continuous learning opportunities: Digital marketing is a dynamic field that is constantly evolving, offering ongoing learning opportunities for those who are passionate about staying up-to-date with the latest trends and technologies.

 Pre-requisites of Digital Marketing Course

There are no specific prerequisites for learning digital marketing, as it is a field that can be learned by anyone with an interest in marketing, business, or technology. However, having a basic understanding of marketing principles and some technical skills can be helpful in getting started.

Here are some recommended prerequisites for learning digital marketing:

Basic marketing knowledge, Writing skills , Technical skills , Familiarity with social media , Familiarity with social media

 Audience

The audience for digital marketing can vary widely, as digital marketing is a field that is relevant to many different industries and types of businesses. However, some common audiences for digital marketing include:

• Business owners: Small business owners and entrepreneurs who want to promote their products or services online can benefit from learning digital marketing skills.
• Marketing professionals: Marketing professionals who want to stay up-to-date with the latest marketing trends and technologies can benefit from learning digital marketing skills.
• Students: Students who are interested in marketing, business, or technology can benefit from learning digital marketing skills to prepare for a career in this field.
• Freelancers and consultants: Freelancers and consultants who offer marketing services to clients can benefit from having digital marketing skills in their toolkit.
• Non-profit organizations: Non-profit organizations that want to promote their causes and raise awareness can benefit from learning digital marketing skills to reach a wider audience.

Overall, digital marketing skills can be valuable for anyone who wants to promote a product, service, or cause online. Whether you’re a business owner, marketing professional, student, freelancer, or part of a non-profit organization, learning digital marketing can help you reach your target audience and achieve your goals.

Certified Digital Marketer Course Curriculum

Digital Marketing Course Curriculum:

• Module 1 – Fundamentals of marketing
• Module 2 – Graphics Designing
• Module 3 – Animated Videos
• Module 4 – Domain Hosting, SSL & DNS
• Module 5 – SEO- Search Engine Opti.
• Module 6 – Website Indexing & Crawling
• Module 7 – Website & SEO Auditing
• Module 8 – Google Analytics
• Module 9 – Google Tag Manager
• Module 10 – Social Media Marketing
• Module 11 – PPC- Pay Per Click
• Module 12 – Google Ads
• Module 13 – Facebook Ads
• Module 14 – Email & SMS Marketing
• Module 15 – Content Marketing
• Module 16 – Remarketing
• Module 17 – E-Commerce Marketing
• Module 18 – Monetizing Website, Blogs
• Module 19 – Affiliate Marketing
• Module 20 – Preparing For Job/Freelancing

Eligibilty

There are no specific eligibility requirements for learning digital marketing, as it is a field that can be learned by anyone with an interest in marketing, business, or technology. However, certain educational or professional backgrounds may be helpful in getting started.

Here are some potential eligibility requirements for learning digital marketing:

• Education: While a formal education is not required to learn digital marketing, having a background in marketing, business, or technology can be helpful in understanding the principles and concepts of digital marketing.
• Professional experience: Having professional experience in marketing, business, or technology can also be helpful in understanding digital marketing. However, this is not a requirement, and many people have successfully learned digital marketing skills without prior professional experience.
• Language skills: Depending on the target audience for your digital marketing efforts, having strong language skills in the relevant languages can be beneficial.
• Computer skills: Digital marketing involves using various digital tools and platforms, so having basic computer skills can be helpful in getting started.

Overall, while there are no specific eligibility requirements for learning digital marketing, having some background in marketing, business, or technology can be helpful. However, anyone with an interest in marketing and a willingness to learn can start their journey in this field.

There are numerous books available on digital marketing that can be helpful for beginners as well as experienced marketers. Here are some popular books on digital marketing:

1. “Digital Marketing for Dummies” by Ryan Deiss and Russ Henneberry: This book provides a comprehensive overview of digital marketing, including topics like SEO, social media, email marketing, and content marketing.
2. “The New Rules of Marketing and PR” by David Meerman Scott: This book covers the latest trends in digital marketing and provides practical advice on how to create content that resonates with your audience.
3. “Contagious: Why Things Catch On” by Jonah Berger: This book explores the science behind viral marketing and how to create content that people want to share.
4. “Epic Content Marketing” by Joe Pulizzi: This book provides a step-by-step guide to creating and promoting content that drives traffic, leads, and sales.
5. “Influence: The Psychology of Persuasion” by Robert Cialdini: This book explores the psychology of persuasion and how to apply these principles to digital marketing.
6. “Traction: How Any Startup Can Achieve Explosive Customer Growth” by Gabriel Weinberg and Justin Mares: This book provides a framework for startups to acquire and retain customers through various digital marketing channels.
7. “The Lean Startup” by Eric Ries: While not specifically about digital marketing, this book provides valuable insights into how to launch and grow a successful startup, which can be applied to digital marketing efforts.

These are just a few examples of the many books available on digital marketing. Depending on your interests and goals, there may be other books that are more relevant to you.

By learning digital marketing, you can gain a wide range of skills that can be applied to various aspects of business and marketing. Here are some of the skills you can gain through digital marketing training:

1. Search engine optimization (SEO): Learning SEO techniques can help you improve your website’s visibility in search engine results pages (SERPs), increasing your organic traffic and online visibility.
2. Social media marketing: Understanding how to use social media platforms effectively can help you reach a wider audience and engage with customers.
3. Email marketing: Learning how to create effective email campaigns can help you build and maintain relationships with customers and drive sales.
4. Content marketing: Creating valuable and engaging content can help you attract and retain customers and improve your website’s search engine ranking.
5. Pay-per-click (PPC) advertising: Learning how to create and manage PPC campaigns can help you drive targeted traffic to your website and improve your ROI.
6. Analytics and data analysis: Understanding how to track and analyze data from your digital marketing efforts can help you optimize your campaigns and make data-driven decisions.
7. Digital strategy and planning: Developing and executing a comprehensive digital marketing strategy can help you achieve your business goals and reach your target audience effectively.

Overall, digital marketing training can provide you with a diverse range of skills that can be applied to various aspects of business and marketing, helping you stay competitive and succeed in today’s digital landscape.